Retail Auto Dealers – Avoid Shiny Object Syndrome!

California Dealer Insurance

Here’s a real issue that impacts Retail Auto Dealers and Wholesalers across America. In large economical states like New York and California, maintaining focus can be a job in itself.

 

 

How Shiny Object Syndrome affects Wholesalers and Retail Auto Dealers

Concern

A good majority of California used car dealers experience resistance in the form of Shiny Object Syndrome. So, how do retail auto dealers and wholesalers stay focused?

Most dealers we encounter aren’t aware of the remedy for this deadly vampire, resulting in lost time and money. Ironically, these are the two resources that every car dealer in America tries desperately to protect.

 

Cause

How does a used car dealer decide which new forms of marketing to implement? With the numerous applications to advertising a business nowadays, it can become an overwhelming effort.

It’s similar to reading a restaurant menu with too many options. The brain overloads and simply settles on going with whatever looks halfway decent. But a halfway decent marketing campaign fails dramatically!

 

Effect

This is a classic example of analysis paralysis! It happens to many otherwise intelligent wholesalers, auto brokers, and retail auto dealers who become unwittingly tangled in their own conceptualizations.
And while they’re stuck in their own head, the competition is stealing their car sales!

On the flip side of being overwhelmed with options is that the dealer (or business owner) who undertakes too many strategies at the same time.
This results in applying significantly less focus on each project, which in turn reduces the effectiveness of each new initiative.
Over time, those diminished results aren’t even worth the stretch. That’s about the time when a dealer realizes this marketing venture was a waste and vows to never make the same mistake again. Does any of this sound familiar?

 

Correction

1) Heading in the right direction requires that the right path is established first. This SWOT analysis video conveys a perspective viewpoint of your dealership business https://youtu.be/YNgJCH7HvNw

2) Evaluate where business productivity originates. This identifies areas functioning efficiently in a dealership. The main concept that dictates the next steps for auto brokers, wholesalers, or retail auto dealers are discussed in this video https://youtu.be/iQMsVfiCbHI

3) Maintaining focus at the outset is essential for wholesale and retail auto dealers navigating through this process. Watch this 6-minute video to learn more https://youtu.be/1RSJab21Ncs

4) Above all else, never expose your retail car sales to risk. One of the biggest blunders retail auto dealers make is to service vehicles post-sale. Without exception, this video contains some of the most invaluable content to help dealers avoid this huge nightmare https://cardealerbondnow.com/used-auto-dealer-training/

 

Additional YOUR CAR DEALER BOND (YCDB) Services

1. We help dealers migrate from their current Gmail to an email that is branded to their business, for example “[email protected]

2. We offer Dealer Insurance to make certain that your business is always protected

Please keep us in mind when you need any of these products or services.

Call 866-357-4405 or visit our site at www.cal-surety.com today!


California Car Dealer Corner & Quicktips Series

More value-added offerings from YCDB

YCDB’s core expertise began in the California Car Dealer Insurance field. And in 2018, YCDB used this experience to establish the California Car Dealer Corner and the YCDB Quicktips Series. Both services were produced to benefit wholesale and retail auto dealers.

Added bonus: The Car Dealer Corner can be accessed any day of the year.

 

The YCDB Difference

The reason YCDB developed these tools was to support wholesale and retail auto dealers. We truly care about our customers, and we want to see them to surpass their goals. This is what sets us apart from other surety bond agencies in the Auto Dealer Bond market.

 

Car Dealer Education & the Licensing Process

As of August 2018, the California DMV requires applicants to perform 6 hours of  car dealer education. To that end, pre-licensing education needs to be completed no more than 1 year prior to earning a DMV license.

 

California Car Dealer License Steps

 

 

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